PE & VC Video Strategy

Stories That Last

Private Equity

The Opportunity

If a PortCo video is just a glossy brochure, does it actually exist?

Investors know a puff piece when they see one.

So, how can we create authentic films for the GM that fit into the overall investment strategy and hit the mark for long-term, flexible usage?

The Insight

The firms we work with understand that presenting a clear message is crucial to building investor confidence and brand reputation.

And capturing that message means knowing how to balance real voices with a unified, strategic vision that provides support as the portfolio grows.

The Solution

Increase brand reputation with short documentaries for consistent, rogue-free messaging.

Portfolio companies make up a bigger picture of the funds and the overall firm strategy—tell each story independently and in service of each other. Social clips, newsletter updates, GM content, it all fits.

And build everything block by block for future updates—the core story stays intact, video refreshes happen with minimal disruption.

Snapshots of the firm’s strategy and vision, with room to adapt as things evolve. No commercials.

The Results

Clear content that investors respect.

A toolkit for PE & VC firms to control their narrative.