NYSPCC
The Gala Video
Moving a Room
Non-profit | Child Well-beingThe Challenge
Gala events like this happen every year—wealthy attendees, a good cause, an expectation to donate.
How can we push beyond the routine and stand out in a sea of charity dinners?
The Insight
The oldest agency, addressing the most pressing issues in the news today.
This isn’t a history lesson—the 1st and oldest organization of its kind is, unfortunately, urgently relevant. They helped the US gymnastics team rewrite the rules on abuse awareness, their expertise is helping experts combat the surge of online child exploitation.
The Solution
Ask the tough questions.
Their day-to-day is the stuff we don’t want to hear about, so we talked about it. Candid interviews with a well-known figures, a NY Times article just weeks old— their mission is today’s news.
With a clear, emotional arc: here’s what’s happening, here’s how NYSPCC is making a difference, and here’s why you need to help.
The Results
Reinforced leadership: NYSPCC solidified its position as a leading force in child protection.
Record-breaking donations at the gala, making it the most successful event in NYSPCC’s history.
Emotional engagement with the audience, driving deep connection and support for NYSPCC’s mission.
