MAGNET
Make It
Leading the Future of Manufacturing
Non-profit | ManufacturingThe Challenge
MAGNET, the Manufacturing Advocacy and Growth Network, does amazing work advancing manufacturing in Northeast Ohio. They have a plan to reclaim Ohio as a hub for global manufacturing and it’s working. They want to share their results and bring that plan to the broader US.
But people still have misconceptions about automation, robotics, and manufacturing overall.
So, how can we create a campaign that educates and excites people?
The Insight
Let’s ask the community.
With constant day-to-day challenges, especially in the non-profit world, rarely do clients get a chance to tell a follow-up success story.
This was the chance—that campaign we spent all that energy launching? It’s working and there’s more to do. Here’s what leaders have to say.
The Solution
Leaders in conversation.
Leaders say things to each other that often get cleaned up for prime time. Not here—we produced a multi-camera, on-location interview series (17 interviews in total) featuring candid, in-depth conversations between MAGNET CEO Ethan Karp and leading manufacturing executives in the Northeast Ohio region.
This is how leaders talk and how visions are realized.
17
Leader
Interviews
The Results
LinkedIn engagement outperformed all previous content, boosting their online presence and industry visibility.
In Production: Season 2
due to popular demand. Stay tuned.
Interviews, podcasts, and social media clips, providing a wide range of content across multiple platforms.
Low cost per asset—Dividing by 68 assets makes the investment worthwhile for everyone.
68
assets
created
