Visions are not missions.
Missions are not goals.
Goals are not objectives.
Objectives are not messages.
Messages are not stories.
Stories are the best.*
We make films that cut through the noise.
We spend the majority of our time working with commercial businesses and non-profits. We partner with them to focus ideas and create the right content. The rest of our time is spent developing our own narrative and documentary projects.
Make it fun & effective
Clear messages, articulated goals, defined audiences.
Our Commercial Work
We work with companies to create video messaging which reflects their culture and engages their employees and customers. Our experience in business and technology consulting, along with our video expertise, enables us to bring a creative, practical lens to a story that needs to be told.
Our Non-profit Work
We help non-profits deliver their message to key constituents by actively participating in early dialogue around messaging and communication strategy, observing how they engage with their funders and beneficiaries, and partnering with them to produce compelling video content which reflects their mission and results.
Ideas are cheap
Charles Eames talked about the importance of being "passionate about ideas and communicating those ideas and discoveries to others in the things you make." We think about this for each project we accept.
Not a standard production company, we approach our projects in three steps:
Creative Strategy
where we look to understand the big picture
Creative Problem Solving
where we work with our clients to see how to hit the right marks
Creative Production
where we get down to creating high-end productions
To increase our understanding and the impact of our projects, we seek the right relationship with our clients. We often work with the Chief Marketing Officer or Senior PR Campaign Manager. Other times, our client is a practice leader or head of a business function.
Point of view matters
Our own productions.
Here's the trailer for an architecture documentary series we did that is part of the permanent collection at the Museum of Modern Art.
(for experimental stuff, check out the orange patio)
